2018年12月4日 星期二

經營企業也要衡量投入,而非僅看結果

財務報表對於企業經營很有用也絕對重要,但是那只是部分的故事。財務報表可以提供清楚的描述經營成果。但是,作為一名經營者,你的任務是要關切必須投入哪些資源才能夠產生那些經營成果。
你必須了解用什麼方法與資源,才能對營收有貢獻,例如客戶滿意度、產品品質、市場口碑,等等,一切可以確保你產生好的財務經營成果的作法。你必須要求你的團隊成員能夠專注在這些能夠與經營成果最相關的資源投入與作業上。
如果你能夠專注在這些關鍵的資源投入與管理上,你就有能力在經營成果轉壞之前就知道哪裡搞錯了,可以提前防範與糾正。

Business also have to measure inputs, not only just result
Financial statements are useful and absolutely important for business operations, but that is only part of the story. Financial statements provide a clear description of the operating results. However, as a manager, your task is to concern must be put into what resources to produce the operating results.
You must understand what resources and methods, can contribute to revenue, such as customer satisfaction, product quality, market reputation, and so on, all can make sure you have a good financial performance approach. You must ask your team members to focus on these resources can and operating results of the most relevant and homework.
If you can focus on these key resources and management, you will be able to know where wrong before the operation result turns bad, and can prevent and correct it ahead of time.

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