企業能夠成長,當時是好事。但是高速成長也很容易傷害到一家小企業,并讓它陷入風險。在你推動公司追求大膽的銷售目標前,你應該知道以下的警訊:
- 了解你真實的營運成本。了解你的營運成本的項目有哪些,它們在你銷售業績成長時會發生什麼樣的變化。快速的成長會增加營運費用,你必須做好準備。
- 確保你備好了營運資金。了解你的企業需要多少資金來維持日常運營開銷。
- 不要只看損益表。這關乎企業的健康運營狀況。你不能只看經營收入,也要了解現金流,應收賬款,存貨狀況,還有其他關於你企業存活的各項財務管理內容。
It's
good to be able to grow up. But high-speed growth is also easy to hurt a small
business and put it at risk. When you push the company to pursue bold sales
goals, you should know the following warning:
- Understand your real operating costs. What are the items that know your operation cost and what changes they will take in the growth of your sales performance? Rapid growth will increase operating expenses, so you must be prepared.
- Make sure you have a working capital. Know how much money your company needs to maintain day-to-day operation expenses.
- Do not look only at the profit and loss statement. This is about the health of the business. You can't just look at operating income, but also know about cash flow, accounts receivable, inventory status, and other financial management contents about your company's survival.
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