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2019年2月24日 星期日

確保客戶會付款的作法

主動的政策是獲得付款的秘密
哪個企業主在某個時候不擔心拿到薪水?無論是經營“逾期帳戶”的客戶數量,還是似乎不願為完成的工作付錢的客戶數量,沒有得到報酬是經營企業最令人沮喪的方面之一,而且,當沒有得到報酬時,會扼殺企業的現金流,這也是最危險的一個方面。
這裡有七種方法來確保你得到你所銷售的商品和服務的款項
1、不要自動向新客戶提供信貸
小企業和大企業一樣,需要製定信貸政策,為確定哪些客戶或客戶將獲得何種信貸和貸款條件提供指導。
例如,你可以制定政策,絕不接受個人支票付款,但只接受現金、借記卡和信用卡。
如果您正在考慮將信貸擴展到個人客戶或客戶之外,您應該在客戶或客戶必須填寫信貸申請和並且進行客戶信用檢查。
2預付部分貨款
擔心你的銷售或服務得不到付款?如果在商品或服務的價格方面是合理的,那麼就要求預付定金。這是一種越來越普遍的高價項目和服務的商業慣例;任何合理的客戶都不應被這種要求冒犯。
例如,如果您提供服務,您可以在開始處理項目之前收取預計帳單的百分比或固定金額作為保留金,剩餘部分將在任務完成時到期。或者把帳單分成三份,在工作開始前要求三分之一,在項目進行到一半時要求三分之一,在完成後要求三分之一。
部分付款的好處在於,即使客戶或客戶拖欠了帳單的其餘部分,它也能確保您得到付款。
3、立即開發票
如果你不立即開發票,就可能讓客戶感覺你不著急收到付款,他為何要急著付款給你呢?
客戶發票應在您的貨物或服務交付給客戶後立即準備和提交,或在合理可行的情况下儘快提交。不這樣做會使你的企業看起來對獲得報酬漠不關心,毫無理由地降低你的現金流。例如,在月底等待準備發票時,您可能會在現金流轉換期間新增多達30天的額外天數!
4、明確說明付款條件
如果你想要盡快得到付款,不要讓客戶决定什麼時候支付你的發票。不要給發票上含糊不清的東西,比如“收貨時付款”,而是要確保發票上注明具體的付款條件,比如“30天內付款”或“到期日2019-3-15”。
5獎勵顧客及時付款
向客戶揮動胡蘿蔔,例如為客戶提前支付發票提供折扣,有可能幫助您更快地獲得付款。例如,如果您通常的政策是在30天內付款,則向14天內付款的客戶提供2%的小折扣。
6逾期付款的客戶建立跟踪程序
你越快地跟進錯過的付款,就越有可能獲得付款。因此,如果需要的話,建立一個系統來標記延遲付款,以及當客戶延遲付款時可以聯系他們的標準程序
如果時間允許,從與客戶打電話開始。你要表現得友好和禮貌,不要以任何做法威脅別人。有時這個人只是忘記或錯過了一張帳單,只需要一個快速的電話就可以了這意味著你可以得到付款,而你不必再經歷任何其他的收款過程。
如果時間不允許或電話呼叫不成功,您的收款程序的下一步從一封信函開始,該信函簡單地說明帳單已過期,並要求客戶立即關注此事,然後通過一系列表示越來越關注的收款信。
通過電子郵件發送催款單會自動為您的文件創建催款單的副本,並自動為您的郵件添加日期戳。
您的銷售部門與銷售員,當然也要對收款負責。必要時,請銷售員拜訪客戶,了解客戶延遲付款的具體情況,並且與客戶協商解決作法。
如果這些信件沒有回復,您可以選擇將帳單註銷為壞賬或將帳戶移交給賬款托收機構
主動的政策是獲得付款的最佳作法
確保你所銷售的產品和提供的服務得到付款的最好方法是製定積極的政策和程序,以减少你的企業必須處理的拖欠應收賬款的數量。
諸如製定信貸政策、對客戶進行信用檢查、製定部分付款政策以及對您的個人和發票的付款預期進行明確和預先的瞭解等事項將在很大程度上確保您獲得付款,您的企業不會陷入大量壞賬。

2019年2月19日 星期二

管理信貸和應收賬款

即使是非常小企業也可以决定向其客戶提供信貸。更大的中小企業向客戶提供信貸,作為開展業務的一種作法提供信貸是當今企業的一項重大投資。授予信貸實際上是對客戶進行投資的做法。首先,你必須决定哪些客戶值得你投資。
並非所有的小企業都給予信貸。相反,他們所有的銷售都是以現金為基礎的。在許多情况下,這會讓他們付出銷售和客戶的代價,因為不管你喜不喜歡,我們生活在一個信用驅動的社會中。如果一個買方企業需要向一家公司下一個更大的訂單,那麼在這種情況下,該買方企業可能沒有足够的資金來支付全部訂單。除非你的供應商提供信貸,否則這批訂單將轉到另一家公司。小企業面臨著權衡。他們必須平衡信貸成本與新增銷售的收益。
大多數小企業都有兩種類型的客戶。他們有B2B客戶或貿易信貸客戶。貿易信貸只是把信貸延伸到其他公司。小企業也有B2C客戶或消費信貸客戶。
什麼構成了公司的信貸政策?
如果一家公司進行成本/效益分析,並做出向客戶提供信貸的非常重要的决定,那麼它必須建立信貸和收款程政策。良好的信貸政策通常有三個部分:
銷售條款:信貸客戶的銷售條款說明公司將如何銷售其產品或服務。這家公司是需要現金出售,還是要擴大信貸?這個決定是通過信用分析和决定誰應該被授予信用的過程做出的。
  1. 如果企業决定向客戶提供信貸,則必須製定條款。這些條款將包括信用期和您决定向客戶提供的任何折扣以及折扣期。
  2. 銷售條款如下:2/10,淨價30。這意味著如果客戶在10天內付款,你可以給他們2%的折扣。如果他們不接受折扣,他們的帳單將在30天內到期。
信用分析:在確定信用政策時,公司决定如何向消費者和企業客戶提供信貸。他們使用許多方法來完成這項工作,包括信用評估、信用評分信用報告。
收款政策:如果公司决定向其客戶提供信貸,則需要製定收款政策,用於監控其信貸帳戶。大多數公司使用兩種方法。他們使用平均收款期和應收賬款帳齡
  1. 平均收款期將讓企業主知道平均需要多少天來收取信用帳。企業主可以將對這個客戶的平均收款期和其他企業客戶非與其所在行業的其他公司和其他年份的平均收款期進行比較。平均收款期為企業所有者提供了大量的數據。如果平均收款期在上升,那麼企業主應該對其信用帳戶採取更積極的收款行動。
  2. 應收賬款賬齡分析也是一種有價值的工具。你可以一目了然地看到你的信用帳戶中有多少是逾期的,有多少是拖欠到了不能收回的地步。在老齡化計畫和平均收款期之間,企業主更容易關注信貸帳戶,並在問題發生之前解决可能影響公司“欺詐流”的任何問題。
Manage Credit and Accounts Receivable
Even very small businesses can decide to provide credit to their customers. Larger SMEs provide credit to customers as a way of doing business. Providing credit is a major investment in today's enterprises. Granting credit is actually the practice of investing in customers. First, you have to decide which customers are worth your investment.
Not all small businesses give credit. Instead, all their sales are cash-based. In many cases, this will cost them sales and customers, because whether you like it or not, we live in a credit-driven society. If a buyer's business needs to place a larger order with a company, then in this case, the buyer's business may not have enough funds to pay for all the orders. Unless your supplier provides credit, the order will be transferred to another company. Small businesses face trade-offs. They have to balance the cost of credit with the benefits of new sales.
Most small businesses have two types of customers. They have B2B customers or trade credit customers. Trade credit only extends credit to other companies. Small businesses also have B2C customers or consumer credit customers.
What constitutes the company's credit policy?
If a company carries out cost/benefit analysis and makes a very important decision to provide credit to its customers, it must establish a credit and collection policy. Good credit policies usually have three parts:
Sales Terms: The terms of sale of a credit customer indicate how the company will sell its products or services. Does the company need to sell in cash or expand credit? This decision is made through the process of credit analysis and the determination of who should be granted credit.
  1. If an enterprise decides to provide credit to its customers, it must make provisions. These terms will include the credit period and any discount you decide to offer to your customers as well as the discount period.
  2. The terms of sale are as follows: 2/10, net price 30. This means that if customers pay within 10 days, you can give them a 2% discount. If they don't accept the discount, their bill will expire in 30 days.
Credit Analysis: In determining credit policies, companies decide how to provide credit to consumers and business customers. They use many methods to accomplish this task, including credit evaluation, credit scoring, and credit reporting.
Collection Policy: If a company decides to provide credit to its customers, it needs to develop a collection policy for monitoring its credit account. Most companies use two methods. They use the average payable period and the age table of accounts receivable.
  1. Average Collection Period will let business owners know how many days it takes to collect credit accounts on average. Business owners can compare the average payback period for this customer with that for other business customers who are not in their industry and for other years. The average collection period provides a large amount of data for business owners. If the average collection period is rising, then business owners should take more active action to collect money from their credit accounts.
  2. Age Analysis of Accounts Receivable is also a valuable tool. You can see at a glance how many of your credit accounts are overdue and how many are in arrears that cannot be recovered. Between the ageing plan and the average payback period, business owners are more likely to focus on credit accounts and address any issues that may affect the company's "fraud flow" before problems occur.

制定信貸政策

決定是否延伸信用賬期的考慮因素

創業時要做的基本决定之一是,你是否要向供應商和消費者提供信貸,這會影響現金流和利潤。
制定信貸政策的因素包含有:

對銷售收入的影響

信用很方便,可能會贏得客戶,但是銷售收入將延遲折扣期或信用期,或者如果客戶延遲付款,可能會延遲更長時間。好處是你可以提高價格。

對銷貨成本的影響

當您發放信貸時,您的業務必須有足够的現金流來補償延遲付款,並且您也會失去您可能從該筆資金中獲得的任何利息收入。

不要低估壞賬的可能性
賒銷有可能產生壞賬,也就是說,作為一個企業主,你的債務永遠不會收回。你必須决定這是否值得潜在的更多客戶和更高的銷售額。

現金折扣誘惑

公司現金折扣通常用2/10淨30的公式表示,如果帳單在10天內支付,則意味著2%的折扣。如果客戶不接受折扣,那麼帳單將在30天內到期。

處理債務
如果你决定提供信貸,你可能需要承擔債務來為你的應收賬款融資,並保持良好的營運資金基礎。短期借款托收也成為決定提供信貸的成本。
Developing Credit Policy
Considerations in deciding whether to extend the credit period
One of the basic decisions to make when starting a business is whether you want to provide credit to suppliers and consumers, which will affect cash flow and profits.
Credit Policy-making factors include:
Impact on sales revenue
Credit is convenient and may win customers, but sales revenue will delay the discount period or credit period, or if customers delay payment, it may delay longer. The advantage is that you can raise the price.
Impact on the cost of goods sold
When you extend credit, your business must have sufficient cash flow to compensate for delayed payments, and you will lose any interest income you may receive from that fund.
Don't underestimate the possibility of bad debts
Credit sales can lead to bad debts, that is to say, as an entrepreneur, your debt will never be recovered. You have to decide whether it's worth more potential customers and higher sales.
Cash discount temptation
Corporate cash discounts are usually expressed in the formula of 2/10 net 30. If the bill is paid within 10 days, it means a 2% discount. If the customer does not accept the discount, the bill will expire within 30 days.
Handling debts
If you decide to provide credit, you may need to take on debt to finance your accounts receivable and maintain a good working capital base. Collection of short-term loans has also become the cost of determining the availability of credit.